Category management has developed so rapidly that it has created a challenging environment in other areas of retailing. With its technology base the process has amassed staggering analytic capabilities -- but converting category management's insights into success is the task at hand for chains in every class of trade.
That was the consensus of a recent daylong roundtable discussion of category management hosted by Chain Drug Review in New York. The dialogue brought together key merchandising executives from various mass market retailers and their counterparts on the supplier side. What ensued was an in-depth exploration of the many facets of category management.
The participating retailers were:
* Merry Ames, category manager at Kmart Corp.
* Greg Axtman, category manager for Rite Aid brands at Rite Aid Corp.
* Robert Candelora, senior vice president of nonfood and pharmacy merchandising at Pathmark Stores Inc.
* Patrick Grant, category development manager at Eckerd Corp.
* Judy Strauss-Sansone, category manager at CVS Corp.
The suppliers at the table included:
* Peter Baruk, director of strategic business development at Pillsbury Co.
* Neil Luckianow, director of sales at Amira Medical.
* Henry Ward, director of category management at Fuji Photo Film USA Inc.
* Jonathan Witmer, director of …
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